Nixed personally by Bob Costas?

It's not that I get all misty-eyed at the plight of the "betrayed soldier".  Voluntary fealty to the Beltway brass just doesn't impress me at all, and would seem to carry entirely predictable results from the beginning.  But--provided it's true--I've gotta give Daniel Defense one up on this effort.

It seems that this submission for inclusion as a Super Bowl ad got summarily rejected on account of being insufficiently supportive of what might now be called The Costas Opinion.  Not really much of a surprise there;  the NFL has certainly made its opinion of the grubby masses perfectly clear before, and seems to have been stepping it up with some regularity lately.

And that's what I like about DD's effort here.  It's something, on record now, that lots of people can identify with, that exposes the league's transparent bigotry for what it is.  And aside from replacing the soldier with a true Everyman, it makes an excellent and unapologetic point available for pretty broad consumption.

Good on 'em.

Of course, I'm more of a crank, myself, and I'd have probably gone a little farther.  In this vein, it seems that Colion Noir has got the news too, and personally, I'd prefer to see his response run as the ad:

Nicely done. 

But my real pick for a slot to run during the Super Bowl would still have to be this one: