This is actually a bit infuriating.
It's not that the message is wrong, per se; I've got no argument that the giant "rainbow" mob (which has co-opted the demographic of people who are, you know, actually gay just like little-L libertarians get regularly co-opted by various ne'er-do-wells who have despoiled their own name and need new legitimacy) will now prove to be most enthusiastic about pressing their newfound political advantage against...well, their political opponents. And we all know that in politics the penalty is always death.
What's annoying is that
- "Bake My Damned Cake" might as well be "Snitch On Your Neighbor", or "If You See Something, Say Something", or "Support Your Local Police", or "Drugs are bad, mmmkay?" or "Report Every Dangerous Driver Immediately", or "Put Back The Raw Milk, Ya Weird-Hat Beardo", or "Stop Resisting", or "Just Admit You're A Racist Already, Honky", or "Do You Deny Climate Change?", or "Say It! Taxes Are Voluntary", or "Support The Establishment's Next War", or "Vote, peasant", or ... okay, you get the idea. (You do get the idea, right?)
- The rainbow symbol might as well be the symbol for DHS, NSA, FBI, IRS, ATF, Congress, SYLP, SPLC, CDC, the UN, the Presidential Seal, Everytown, Sandy Hook Promise, EPA, ... again, you get the idea.
- The symbol of the Christian cross might as well be a symbol for gun owners, or cash users, or privacy wonks, or Reds, or Jews, or Blacks, or Muslims, or Freedomistas, or homeschoolers, or potheads, or hippies, or motorheads, or rednecks, or ...
Pick one from each column and the functional dynamic is exactly the same, despite any quantity of sound and fury to the contrary.
See, the concept behind the image itself is extremely powerful--if you stand back far enough to see it for what it is. "Bake My Damned Cake", et al, is simply political force, however it may be determined by whatever mob has power at the moment. The rainbow, et al, is simply the political mob, legitimized by whatever diabolical means the system can snow enough people over with. And of course, the cross, et al, is simply you and me--the Mundanes, the peasantry, everyone. As George Carlin so aptly put it, "it's like a great big club...and you ain't in it." A less savory character called it "Who does what to whom."
Yes, the "rainbow mob" is currently whooping it up and generally carrying on like petulant children who have got their way and are milking it for all it's worth. I'm not arguing that. But it is a bit discouraging to see otherwise thoughtful people making it SO DAMN EASY to retort with the complaint that all they care about is keeping the gays away. And thus enabling millions to simply ignore whatever else they may have to say.
It's not about that, right? Right? Okay, so Jeez, people, by all means act like it.